By Robert Strong
Anybody who has been in the network marketing industry for any period of time knows that prospecting leads is crucial.
Obviously it is not possible and tasteless to pitch to everyone and if you do you'll find you don't have many pals.
Prospecting Leads Online
There are numerous processes that you need to follow whether you are prospecting online or off.
A top quality lead will be significantly easier to close than a low quality one. Avoid the temptation to pitch to every person you come across, if they're not interested from the outset you will be squandering your time. This can sound awfully basic, but new network marketers are often so fired up that they'll pitch to anything with a heart beat!
Take the time to spot your prospect lead initially. Always understand target selling. Identify your possible client correctly, and market exclusively to well centered prospects only .
Below are some common lead prospecting methods, although naturally there are many others. It's all down to what works for you and what you are comfy doing, when you are using a methodology you are happy with, it'll show when you make your presentation.
Word of mouth : the best and most cost-effective way to assemble prospect leads. Always chase up on any referrals from customers fast and mention your customer's name. Referrals from satisfied customers are extremely effective because your product is already endorsed by them and when you call a referral, quite likely your new prospect has already been told about your fresh product and is thus "pre-warmed".
Do not forget to treat this new prospect well, always chase up leads fast and then get back to the referrer and thank them for the lead. If this turns out well, then there may well be more referrals the easiest way to do business. Offering incentives to the referrer will always be appreciated and this should be in the form of a gift token or anything else appropriate. Manifestly if the referrer keeps bringing you business you'll essentially want to consider asking them if they might like to join your downline, because in effect they already are!
The right way to Network for Prospect Leads
Always use contacts from clubs and organizations to which you belong and if you do not belong to any business organizations, join some! They are great places for finding prospect leads. You can join networking groups and share leads with others in related companies. For example if you sell PC hardware, hook up with others who sells PC software, but always ensure it's not an one-sided affair with you getting all the best leads, you should always try to provide inducements for those that give you leads.
Trade shows are good places to find prospect leads, but be warned that trade shows can cost lots of time and cash and you'll doubtless require assistance. Trade shows are attended by your target market, so win them over with your personality! Attraction promoting rules in these eventualities so don't stand around looking bored or spend the whole time on your laptop!
As quickly as you have identified your potential prospects, you need to collect their info. Simply learn what their business is, look interested, and get some information. This way you'll quickly grow a catalog of qualified leads.
Obviously it is not possible and tasteless to pitch to everyone and if you do you'll find you don't have many pals.
Prospecting Leads Online
There are numerous processes that you need to follow whether you are prospecting online or off.
A top quality lead will be significantly easier to close than a low quality one. Avoid the temptation to pitch to every person you come across, if they're not interested from the outset you will be squandering your time. This can sound awfully basic, but new network marketers are often so fired up that they'll pitch to anything with a heart beat!
Take the time to spot your prospect lead initially. Always understand target selling. Identify your possible client correctly, and market exclusively to well centered prospects only .
Below are some common lead prospecting methods, although naturally there are many others. It's all down to what works for you and what you are comfy doing, when you are using a methodology you are happy with, it'll show when you make your presentation.
Word of mouth : the best and most cost-effective way to assemble prospect leads. Always chase up on any referrals from customers fast and mention your customer's name. Referrals from satisfied customers are extremely effective because your product is already endorsed by them and when you call a referral, quite likely your new prospect has already been told about your fresh product and is thus "pre-warmed".
Do not forget to treat this new prospect well, always chase up leads fast and then get back to the referrer and thank them for the lead. If this turns out well, then there may well be more referrals the easiest way to do business. Offering incentives to the referrer will always be appreciated and this should be in the form of a gift token or anything else appropriate. Manifestly if the referrer keeps bringing you business you'll essentially want to consider asking them if they might like to join your downline, because in effect they already are!
The right way to Network for Prospect Leads
Always use contacts from clubs and organizations to which you belong and if you do not belong to any business organizations, join some! They are great places for finding prospect leads. You can join networking groups and share leads with others in related companies. For example if you sell PC hardware, hook up with others who sells PC software, but always ensure it's not an one-sided affair with you getting all the best leads, you should always try to provide inducements for those that give you leads.
Trade shows are good places to find prospect leads, but be warned that trade shows can cost lots of time and cash and you'll doubtless require assistance. Trade shows are attended by your target market, so win them over with your personality! Attraction promoting rules in these eventualities so don't stand around looking bored or spend the whole time on your laptop!
As quickly as you have identified your potential prospects, you need to collect their info. Simply learn what their business is, look interested, and get some information. This way you'll quickly grow a catalog of qualified leads.
About the Author:
See Robert Strong's site to read more about this subject sales cycle stages And request his free Ebook
