By Larry Franklee
If you are new to the network marketing industry, or have stalled out in your lead creating efforts, getting new prospect leads is important to keep your business prospering.
You can't most likely expect to pitch to everyone, if you do, you'll find you don't have many friends and people just plain avoid you!
Online Prospect Leads
There are processes you should follow offline or online.
Understand firstly that the ability to close a sale is related straight to the quality of your lead. It is purposeless wasting your time pitching your product to people who are not interested in it from the outset. May seem basic, but when new folk enter the internet promotion business, their enthusiasm appears to outweigh their common sense!
Identify your prospect lead first. Think "target marketing". Know, in particular who your best possible customer or prospect is market solely to them.
Some common lead prospecting methods follow, though there are many others. Some strategies work better for a few of the people than others, so do what you are comfortable doing, it's going to reflect in how you make your display.
Word of mouth : the best and most inexpensive way to collect prospect leads. Always follow up on any referrals from shoppers fast and mention your customer's name. Referrals from happy customers are very effective because your product is already endorsed by them and when you call a referral, quite likely your new prospect has already been told about your new product and is thus "pre-warmed".
Remember whatever you do with this lead will reflect back on the referrer, so always chase up promptly and never forget to contact the referrer and thank them. As successful result can always lead straight to more leads, and that's precisely what you want! Incentives for the referrer are always appreciated, it could be in the form of a gift token or money off voucher - whatever is suitable. If the referrer makes a practice of referring new leads to you - you might want to consider making them one of your downline, because in effect they already are.
Networking for Prospect Leads
Always use contacts from clubs and organizations to which you belong and if you do not belong to any business organizations, join some! They're great places for finding prospect leads. You can join networking groups and share leads with others in related firms. For example if you sell computer hardware, hook up with others who sells PC software, but always make sure it's not an one-sided affair with you getting all the best leads, you should generally try to provide inducements for those that give you leads.
Trade shows are good places to find prospect leads, but take care that trade shows can cost a great deal of cash and time and you'll probably need help. Trade shows are attended by your target market, so win them over with your personality! Attraction marketing rules in these eventualities so don't stand around looking bored or spend all the time on your laptop PC!
When you have identified potential prospects, you must gather as much intelligence on them as your are able to. Learn about their business, and what they do. Knowledge gives power!
You can't most likely expect to pitch to everyone, if you do, you'll find you don't have many friends and people just plain avoid you!
Online Prospect Leads
There are processes you should follow offline or online.
Understand firstly that the ability to close a sale is related straight to the quality of your lead. It is purposeless wasting your time pitching your product to people who are not interested in it from the outset. May seem basic, but when new folk enter the internet promotion business, their enthusiasm appears to outweigh their common sense!
Identify your prospect lead first. Think "target marketing". Know, in particular who your best possible customer or prospect is market solely to them.
Some common lead prospecting methods follow, though there are many others. Some strategies work better for a few of the people than others, so do what you are comfortable doing, it's going to reflect in how you make your display.
Word of mouth : the best and most inexpensive way to collect prospect leads. Always follow up on any referrals from shoppers fast and mention your customer's name. Referrals from happy customers are very effective because your product is already endorsed by them and when you call a referral, quite likely your new prospect has already been told about your new product and is thus "pre-warmed".
Remember whatever you do with this lead will reflect back on the referrer, so always chase up promptly and never forget to contact the referrer and thank them. As successful result can always lead straight to more leads, and that's precisely what you want! Incentives for the referrer are always appreciated, it could be in the form of a gift token or money off voucher - whatever is suitable. If the referrer makes a practice of referring new leads to you - you might want to consider making them one of your downline, because in effect they already are.
Networking for Prospect Leads
Always use contacts from clubs and organizations to which you belong and if you do not belong to any business organizations, join some! They're great places for finding prospect leads. You can join networking groups and share leads with others in related firms. For example if you sell computer hardware, hook up with others who sells PC software, but always make sure it's not an one-sided affair with you getting all the best leads, you should generally try to provide inducements for those that give you leads.
Trade shows are good places to find prospect leads, but take care that trade shows can cost a great deal of cash and time and you'll probably need help. Trade shows are attended by your target market, so win them over with your personality! Attraction marketing rules in these eventualities so don't stand around looking bored or spend all the time on your laptop PC!
When you have identified potential prospects, you must gather as much intelligence on them as your are able to. Learn about their business, and what they do. Knowledge gives power!
