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How To Choose Between Wholesale Diamonds

By Dennis Artling


The difference between wholesale and retail is an important one in business. Wholesalers purchase their stock directly from the manufacturer and then sell it on to retailers. Retailers sell to the general public. It is therefore obvious that the price of goods is higher at the level of retail, as in the case of wholesale diamonds.

This difference in price explains why so many diamond dealers are now advertising gemstones at prices lower than what retailers are asking. However, this advertising can be misleading. It is still important to do your own homework on precious stones, especially since there are so many to choose from.

When selecting a gemstone, there are four key factors to look at, known as the four Cs. The first is carat weight. Diamonds are measured in carats, and a carat is about 200mg. Larger stones tend to cost more, depending on other factors such as clarity and color.

Diamond color is hard for the layperson to assess because it may not be visible to the untrained eye. However, the higher the color in a stone, the lower the price. White stones are the highest priced. Then there is the clarity of the gem. Flaws in gems, such as blemishes and inclusions, reduce the value of the stones.

The fourth characteristic, namely the cut, is man-made and plays a large role in determining the price of the gemstone. It is the cut that determines to what extent the gem reflects light. It is the reflection of light that gives rise to the diamond's brilliance. A poor cut allows too much light to pass through the diamond, but may be used to conserve as much of the stone's weight as possible. A poor cut means a lower price.

When choosing your diamond, be sure to evaluate it on the basis of these factors. That way, you won't be disappointed or end up paying more than you should have. Doing your own research is very important when buying wholesale diamonds.




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