By Marenda Taylor
Cheap writers are one of the biggest roadblocks to starting a profitable writing business. There are a lot of writers who are willing to undervalue their writing, as well as a lot of others who live in countries with much lower costs-of-living. If you want to get paid what you feel you're worth, chances are you're going to bump up against this competition. Let's look at some ways that you can make this a non-issue.
The key to competing with these cheap writers is selling your clients (and potential clients) on the benefits of working with you. ie. You need to have a USP, or Unique Selling Proposition.
If you can give people a good enough reason to work with you over those cheaper writers, the cost wont be an issue. It's a matter of proving that they get their money's worth with you, due to the extra value you provide.
One way you can distance yourself from the competition is to specialize in a particular market or particular topics. You can sell your writing as being created by an expert if you know quite a bit about the topic, especially if it's a niche that's popular among internet marketers.
This might not be enough to get people who are building websites in all kinds of different niches to work with you, but they're really not your ideal clients anyway in many cases. The ideal clients are ones that need content on an ongoing basis. Once you work with them once and show them your value, they'll often keep returning for more.
Another important part of competing with cheaper writers is to have plenty of writing samples available for your potential clients to check out. You should always have a portfolio website anyway, but if you can point potential clients to other places where they can find your writing that can also help.
Having worked with some well-known marketers in the past can also add social proof to the process. If you can refer potential clients to an example of your writing on a well-known blog or website, it's going to hold more weight than if it was on some random site.
You can also offer special introductory pricing, especially if you're new, so people can see how good you really are.
The key to competing with these cheap writers is selling your clients (and potential clients) on the benefits of working with you. ie. You need to have a USP, or Unique Selling Proposition.
If you can give people a good enough reason to work with you over those cheaper writers, the cost wont be an issue. It's a matter of proving that they get their money's worth with you, due to the extra value you provide.
One way you can distance yourself from the competition is to specialize in a particular market or particular topics. You can sell your writing as being created by an expert if you know quite a bit about the topic, especially if it's a niche that's popular among internet marketers.
This might not be enough to get people who are building websites in all kinds of different niches to work with you, but they're really not your ideal clients anyway in many cases. The ideal clients are ones that need content on an ongoing basis. Once you work with them once and show them your value, they'll often keep returning for more.
Another important part of competing with cheaper writers is to have plenty of writing samples available for your potential clients to check out. You should always have a portfolio website anyway, but if you can point potential clients to other places where they can find your writing that can also help.
Having worked with some well-known marketers in the past can also add social proof to the process. If you can refer potential clients to an example of your writing on a well-known blog or website, it's going to hold more weight than if it was on some random site.
You can also offer special introductory pricing, especially if you're new, so people can see how good you really are.
About the Author:
Get amazing marketing tips from The Online Marketing Maven Marenda Taylor and It Works Distributor.
